Effective date: November 6, 2026
Lineage Barbershop (“Lineage,” “we,” “us”) operates the barbershop located at 1724 University Ave, Berkeley, CA 94703, and the website lineagebarbershop.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
Information We Collect
- Contact information you provide, such as your name, phone number and email address, when you book an appointment, message us or sign up for updates.
- Appointment information, such as the services you choose, your barber, the date and time of your visit, and any preferences you share with us.
- Messages you send us by text, email, Google Business Profile or social media.
- Website data, such as browser type, pages visited and approximate location, collected through cookies and analytics tools.
How We Use Your Information
- To schedule, confirm and remind you of appointments.
- To respond to your questions and requests.
- To send you news, updates and offers by email or text message, when you have opted in or as otherwise permitted by law. You may unsubscribe at any time.
- To improve our services and our website.
- To comply with legal obligations.
Online Booking and Independent Barbers
Appointments may be booked through third-party scheduling platforms. The barbers at Lineage operate as independent professionals. When you book with a barber, your appointment information is shared with that barber and processed by the booking platform under its own privacy policy. Payments are handled by the booking platform or its payment processor; Lineage does not store your full card details.
Text Messages
If you text us or opt in to receive text messages, we may send you appointment-related messages and, with your consent, promotional messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. We do not sell or share your mobile number or text message consent with third parties for their marketing purposes.
How We Share Information
We do not sell your personal information. We share information only with your barber, with service providers that help us operate our business (such as booking, payment, email, website hosting and analytics providers), or when required by law.
Data Retention and Security
We keep your information only as long as needed for the purposes described above or as required by law, and we use reasonable measures to protect it. No method of transmission or storage is completely secure.
Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information from them.
Your California Privacy Rights
If you are a California resident, you may request to know what personal information we have about you, ask us to correct or delete it, and opt out of marketing communications at any time. To make a request, contact us using the information below. We will not discriminate against you for exercising your rights.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
Contact Us
Lineage Barbershop
1724 University Ave, Berkeley, CA 94703
hello@lineagebarbershop.com
(510) 992-0261